Product Launch Video Production
Introduce what you’ve built. Show why it matters.
A launch film built around the product
A new product needs more than an announcement. Viewers need to understand who it serves, what it does, and why they should pay attention.
The right approach might be a founder speaking directly to the audience, a product demonstration, customer reactions, or a combination of those elements. We shape the film around what makes your product compelling and what we can show clearly on screen.
Selected Launch Films
Rime
Founder-Led Company Film
A company introduction bringing together founder and team interviews, studio imagery, and supporting footage. Created alongside Rime’s Series A announcement as a separate film without the funding message.
Forage
Company & Product Story
A film introducing Forage’s product updates, company growth, and direction. Built to help audiences understand the business and what comes next.
Vendra
Brand Video
A brand video introducing Vendra’s product, team, and platform. Company storytelling gives viewers a way into what the business does.
Planning a Launch?
The main launch film
A focused introduction to the product, the problem it addresses, and what makes the release worth attention. Founder delivery, interviews, product footage, and graphics can work together to carry the story.
Plan the pieces your launch needs
A closer look at the product
Some products benefit from a separate demonstration. We can plan footage or recordings that show a specific feature or workflow without asking the main launch film to explain everything.
Supporting launch edits
Shorter cuts, founder excerpts, and alternate formats can give your team material for social posts, landing pages, and sales conversations. We agree on those deliverables before filming so the shoot supports the versions you need.
Production planned around your release
Establish what will be ready
We discuss the launch date, approved messaging, product availability, and what can be shown publicly. For software, that may include an approved interface or demo account. For physical products, it may mean a working prototype and time set aside for demonstrations.
Organize the shoot
We plan the locations, participants, crew, and product coverage around the film. Sam Graydon directs and films the project, with production resources scaled to the scope. Bay Area shoots can take place at your office, a customer location, a studio, or another setting that helps show the product.
Build in time for review
Sam also edits the film, keeping the work connected from planning through delivery. We agree on review stages and final formats early, including who approves product details and messaging. If the product or schedule changes, we identify what that means for the edit and delivery date.
Scope and budget
Launch projects vary with the concept, shoot days, locations, product capture, graphics, and number of finished edits. A founder-led film at one location has different production needs from a campaign involving customers, multiple settings, and detailed demonstrations.
Share your target date, intended deliverables, and available budget. We’ll recommend a practical scope and clarify what is included before production begins.
Product Launch Questions
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Contact us once you have a target release window, even if some details are still changing. We’ll assess the time needed for preparation, filming, editing, and your team’s approvals before agreeing on a delivery schedule.
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Yes. We can plan production ahead of the announcement and agree on confidentiality, approved filming areas, and what may appear in the finished video. Any restrictions on sharing the work should be established at the start.
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No. Bring the messaging, product information, or draft you already have. We can help determine whether scripted delivery, interviews, demonstrations, or a combination will work best. Concept development and scripting are scoped according to the project.
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Yes. We can collaborate with your existing team on the production and edit, using the campaign direction and assets already developed. We establish responsibilities and the approval process before filming.
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We’ll review which footage, recordings, graphics, or statements are affected. Small changes may be straightforward; others may require new material. Any effect on scope or timing is discussed before the additional work begins.
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Often, yes. Planning both in advance helps us capture the right demonstrations, interviews, and supporting footage. Each finished video and format is included in the agreed scope.
Planning your launch?
For a deeper look at preparation, read How to Plan a Product Launch Video in San Francisco.
Looking for company films, customer stories, or other startup work? Explore Startup Video Production.
