This piece was created around an Old Spice Super Bowl activation on the Embarcadero in San Francisco, built to capture the energy of the event and the brand’s connection to football culture in real time. With NFL stars on site and fans interacting directly with the activation, the goal was to create a fast, high-energy video that felt immediate, recognizable, and built for campaign momentum.

Rather than treating it like standard event coverage, the piece leans into branded atmosphere, crowd interaction, and the personality of the activation itself. The result is a video that works as both recap and brand asset, showing how live events can be captured in a way that feels more dynamic, more shareable, and more tied to the larger campaign around them.