How to Prepare for a Video Shoot in San Francisco

Planning a video shoot in San Francisco? Whether it’s a brand story, testimonial, or company overview, a little prep goes a long way—especially when you’re filming in your own space.

Here’s how to set your team and location up for success.

1. Pick a Clean, Open Space With Natural Light

We’ll bring lighting, but nothing beats natural window light paired with a clean background. Avoid tight conference rooms or spaces filled with visual clutter unless you want a stylized look.

We can work in small spaces, but letting us scout the room ahead of time helps us plan fast setups that still look cinematic.

2. Tidy, But Don’t Overstage

It’s tempting to scrub every surface and rearrange your space like a catalog shoot—but don’t overdo it. Clear out distracting items (like cords, mugs, random wall art), but leave signs of life. A lived-in desk or lobby shows personality.

3. Communicate With Your Team

If we’re filming at your office, let your team know ahead of time. We’ll be respectful of their time and space, but having people aware of camera setups, interview timing, and noise sensitivity always helps the day run smoother.

4. Be Yourself

This sounds obvious, but it’s worth repeating. Whether you’re delivering lines to camera or giving an unscripted answer to an interview question, the best version of your brand is the real one. Our job is to make you feel comfortable enough to show up that way.